Amazon Now, Amazon’s ultra-fast delivery service, is now live in more than 120 cities across India. That’s double the number it covered just two weeks ago. New locations include Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar and Karwar, where customers can now get deliveries in minutes.
Amazon announced the expansion on October 1, 2026, a week before the Amazon Great Indian Festival begins on October 8. It is Amazon’s fastest quick commerce rollout in India so far, and a clear sign that its delivery-in-minutes push is moving well beyond the big metros.
Key Highlights
| Detail | What We Know |
|---|---|
| Cities covered | More than 120 |
| Growth | Doubled in two weeks |
| New cities include | Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar, Karwar |
| Fulfilment network | Close to 800 micro-fulfilment and urban fulfilment centres |
| Product selection | Tens of thousands of daily essentials |
| Sales milestone | $1 billion annualised gross sales (announced September 2026) |
| Order growth | Doubling every quarter |
| Long-term target | Over 300 cities |
| How to check availability | Look for the “Now” banner at the top of the Amazon shopping app |
From 60 Cities to 120+ in Weeks
The speed of this expansion stands out. When Amazon announced the Great Indian Festival dates in mid-September, Amazon Now was live in just over 60 cities, with a plan to reach 100 cities before Diwali.
Amazon has now gone past that goal well before Diwali. The latest wave stretches from Punjab and Haryana in the north (Amritsar, Abohar, Jalandhar, Ambala) to Kerala and Karnataka in the south (Kochi, Changanassery, Mangalore, Manipal, Karwar), and Andhra Pradesh and Odisha in the east (Vizag, Bhubaneswar).
Many of these are tier 2 and tier 3 cities, which quick commerce players have mostly overlooked until recently.
What Amazon Now Delivers
Amazon Now offers tens of thousands of daily essentials, including:
- Groceries, including fruits and vegetables and frozen food
- Personal care and beauty
- Fashion
- Small appliances
- Home and kitchen products
These orders are fulfilled through a network of close to 800 micro-fulfilment and urban fulfilment centres, the small neighbourhood warehouses that make delivery within minutes possible.
What Amazon Says
Harsh Goyal, Vice President of Everyday Essentials at Amazon India, said the company is pleased to bring ultra-fast delivery to India’s hinterland ahead of the Great Indian Festival. He noted that Amazon Now is still the fastest-growing ecommerce business unit in Amazon India’s history, with orders doubling every quarter. He added that Amazon plans to keep expanding and offer a wide selection at the fastest delivery speeds during the festive season.
The Bigger Picture: Amazon’s Quick Commerce Push
This expansion is part of a larger plan:
| Milestone | Detail |
|---|---|
| June 2026 | Amazon announces plans to take Amazon Now to over 300 cities |
| September 2026 | Amazon Now crosses $1 billion in annualised gross sales |
| September 2026 | Reuters reports Amazon plans to invest $3 billion in quick commerce by 2030 (not confirmed by Amazon) |
| October 1, 2026 | Amazon Now reaches 120+ cities with close to 800 fulfilment centres |
| October 8, 2026 | Great Indian Festival begins, with deals on Amazon Now |
Amazon is also building on a wider network. Beyond delivery in minutes, it offers more than one million products with same-day delivery, over four million with next-day delivery, and millions more through free Prime delivery.
Why This Matters in India’s Quick Commerce Race
Amazon entered quick commerce late. Blinkit, Swiggy Instamart and Zepto still control most of the market, and Flipkart Minutes is also expanding. Amazon’s approach is to grow quickly in smaller cities, where competition is weaker, while using its large customer base and its Prime membership.
Doubling its city count just before the biggest shopping event of the year is a clear signal. Amazon wants festive shoppers in these new cities to start using Amazon Now for everyday purchases.
What This Means for Amazon Sellers
Having worked with Indian sellers through each stage of Amazon’s growth here, I’d treat this expansion as a direct opportunity, especially going into the festival.
1. Fast delivery is reaching smaller cities.
Shoppers in Amritsar, Kochi or Bhubaneswar can now get delivery in minutes, and they’ll soon expect fast delivery everywhere. Sellers whose products qualify for fast delivery will be better placed to win these customers.
2. Everyday essentials benefit most.
Groceries, personal care, beauty, home and kitchen products and small appliances are Amazon Now’s core categories. If you sell in these categories, ask your account manager or check Seller Central about how to get your products into Amazon Now’s selection.
3. Plan festival inventory by region.
With Amazon Now expanding into new regions just before the Great Indian Festival, demand in these cities could rise sharply. Review your stock levels for the north, south and east, not just the metros.
4. Adjust pack sizes for instant purchases.
Quick commerce shoppers often buy smaller packs and single units. Trial packs, small bundles and impulse-friendly prices tend to sell well on fast-delivery platforms.
5. Local relevance matters.
Tier 2 and tier 3 cities often have different tastes and price sensitivities than metros. Consider regional favourites, local-language messaging in A+ Content where relevant, and value-focused pricing.
Expert View
Doubling Amazon Now’s reach in two weeks shows that Amazon’s quick commerce plans are moving from announcements to actual infrastructure. Close to 800 fulfilment centres, more than 120 cities and a target of over 300 means quick commerce is becoming part of how Amazon serves India, not a side project. For sellers, the message is clear: plan for fast delivery, especially in smaller cities, and treat Amazon Now as a sales channel to prepare for this festive season.
Frequently Asked Questions
How many cities is Amazon Now available in?
Amazon Now is available in more than 120 cities across India, double the number it covered two weeks earlier.
Which new cities did Amazon Now launch in?
New cities include Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar and Karwar.
What can I order on Amazon Now?
Amazon Now offers tens of thousands of daily essentials, including groceries, fruits and vegetables, frozen food, personal care, beauty, fashion, small appliances and home and kitchen products.
How many fulfilment centres does Amazon Now have?
Amazon Now uses a network of close to 800 micro-fulfilment and urban fulfilment centres.
How do I check if Amazon Now is available in my area?
Open the Amazon shopping app and look for the “Now” banner at the top of the screen.
How many cities will Amazon Now eventually cover?
Amazon plans to expand Amazon Now to more than 300 cities across India.
Are there Amazon Now deals during the Great Indian Festival?
Yes. Amazon says customers can get deals on Amazon Now during the Great Indian Festival, which starts on October 8, 2026.
How fast is Amazon Now growing?
Amazon says Amazon Now is the fastest-growing ecommerce business unit in Amazon India’s history, with orders doubling every quarter. It crossed $1 billion in annualised gross sales in September 2026.
