Amazon Just Made It Easier to Add Variations — and Is Retiring the Variation Wizard in August
Amazon rolled out a genuinely useful catalog update in July 2026: adding new sizes, colors, or other variants to an existing product family now comes with a pre-filled spreadsheet instead of a blank template. The update lands alongside a firmer deadline sellers need to plan around — the Variation Wizard, the tool many catalogs have […]
Amazon Now Requires Sellers to Tag AI-Generated People in Listing Images
Amazon added a new compliance requirement in July 2026 that changes how sellers need to handle AI-generated model imagery: any product image or video containing a photorealistic AI-generated person now has to be tagged with specific metadata before it goes anywhere near Seller Central. The rule took effect immediately, with no grace period, and it […]
Amazon’s New AI Tool Can Tell You Exactly Why You’re Losing the Buy Box
Amazon quietly gave sellers a genuinely useful diagnostic tool this month. Seller Assistant, the AI feature built into Seller Central, can now answer a question that used to take a spreadsheet and a lot of guessing to figure out: why isn’t my offer winning the Featured Offer? Instead of a declining percentage buried in Business […]
How to Get Amazon Reviews in 2026: 17 White-Hat Strategies That Work
Reviews are still the single biggest lever most Amazon sellers have over conversion rate, and by extension over organic rank. A listing with a 4.6-star rating and 200 reviews will consistently outsell an identical product sitting at 3.8 stars with 12 reviews — even when the underlying product is the same. The challenge is that […]