$716.9B
Amazon’s total annual revenue in 2025
Amazon reported total annual revenue of $716.9 billion in 2025.
Marketplace
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Amazon Marketplace Size & Growth
The scale and trajectory of Amazon’s global marketplace and third-party seller ecosystem.
62%
Units sold by third-party sellers
Third-party sellers account for a significant share of units sold across Amazon’s marketplace.
Marketplace
$172.2B
Third-party seller services revenue
Amazon’s seller services include fulfillment, commissions, advertising, and related services.
Marketplace
1.9M
Active third-party sellers globally
Millions of sellers actively list and sell products across Amazon’s country-specific marketplaces.
Marketplace
21
Country-specific Amazon marketplaces
Amazon operates dedicated marketplaces across North America, Europe, Asia, the Middle East, and Latin America.
Marketplace
18%
Five-year revenue CAGR
Amazon’s revenue growth over a five-year period highlights the continued scale of the platform.
Marketplace
FBA Fees & Costs
Key cost areas sellers should evaluate when calculating margins and pricing.
15%
Average Amazon referral fee
Referral fees vary by category, product type, and marketplace.
Fees & Costs
$3.22–$6.90
Typical standard-size FBA fee
Fulfillment charges depend on product dimensions, weight, and shipping requirements.
Fees & Costs
$0.78
Monthly storage fee per cubic foot
Standard-size storage fees are generally lower outside the peak holiday period.
Fees & Costs
$2.40
Peak-season storage fee per cubic foot
Storage fees can rise during October–December as holiday inventory increases.
Fees & Costs
30–35%
Revenue paid in combined FBA costs
Referral, fulfillment, storage, and other Amazon charges can take a substantial share of revenue.
Fees & Costs
$0.21–$1.58
Inbound placement fee per unit
Inbound placement charges depend on inventory routing and fulfillment network requirements.
Fees & Costs
Amazon Advertising & PPC
Advertising benchmarks covering spend, clicks, efficiency, and campaign performance.
$68.6B
Amazon advertising revenue in 2025
Amazon’s advertising business continues to expand across Sponsored Ads, DSP, and other formats.
Advertising
22%
Year-over-year ad revenue growth
Advertising growth reflects increasing demand from brands and marketplace sellers.
Advertising
25–30%
Typical ACOS range
ACOS varies by category, campaign objective, product margin, and competition.
Advertising
$0.95–$1.20
Typical Sponsored Products CPC
Cost per click changes based on keyword demand, placement, competition, and targeting.
Advertising
78%
Ad spend allocated to Sponsored Products
Sponsored Products remains one of the most widely used Amazon advertising formats.
Advertising
10–15%
Healthy TACoS range for established brands
TACoS helps evaluate advertising spend against total sales, including organic revenue.
Advertising
Conversion & Seller Performance
Metrics that influence visibility, shopper behavior, and listing performance.
10–15%
Average product listing conversion rate
Conversion depends on product-market fit, price, reviews, content quality, and traffic intent.
Performance
82%
Sales through the Buy Box
Winning the featured offer placement is important for sellers competing on shared listings.
Performance
65%+
Amazon traffic from mobile devices
Mobile-friendly titles, images, bullets, and A+ content are important for conversion.
Performance
5–15%
Average seller return rate
Return rates differ considerably between categories and product types.
Performance
25–30%
Return rate for clothing and shoes
Fit, sizing, and customer expectations contribute to higher return rates in fashion.
Performance
3–5%
Net margin affected by returns
Refunds, reverse logistics, damaged stock, and processing costs can reduce profitability.
Performance
Inventory & Fulfillment
Fulfillment adoption and inventory health indicators for Amazon sellers.
86%
Top sellers using FBA
Fulfillment by Amazon provides operational convenience and can support Prime eligibility.
Fulfillment
73% / 27%
FBA versus FBM split
FBA is widely used, while FBM remains relevant for certain products and operating models.
Fulfillment
1,200+
Fulfillment and delivery centers
Amazon operates a large global logistics network supporting storage, sorting, and delivery.
Fulfillment
500–600
Typical healthy IPI score range
The Inventory Performance Index helps sellers evaluate inventory efficiency and stock management.
Fulfillment
$6.90
Aged inventory surcharge example
Long-stored inventory may attract additional charges, making sell-through planning important.
Fulfillment
1.5M+
Amazon operations and logistics employees
Amazon’s extensive operations workforce supports its global fulfillment infrastructure.
Fulfillment
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