Case Study Overview
Client Type: Established Amazon Brand
Category: Health & Personal Care
Marketplace: Amazon US + Amazon UK
Business Model: Private Label + FBA
| Metric | Before EcomRanker | After 7 Months |
|---|---|---|
| Monthly Revenue | $84,000 | $437,000 |
| ACOS | 71% | 18% |
| TACoS | 49% | 12% |
| Conversion Rate | 9.2% | 21.7% |
| Page 1 Keywords | 5 | 63 |
Client Background
The client was an established Amazon seller generating consistent traffic but struggling with profitability.
Their business relied heavily on Amazon PPC advertising, but the campaigns were poorly structured.
Problems included:
- extremely high ACOS
- unoptimized keyword targeting
- no negative keyword strategy
- excessive reliance on auto campaigns
Despite spending over $38,000 per month on Amazon advertising, the seller’s TACoS continued to rise.
The brand approached EcomRanker to build a scalable Amazon PPC strategy that would reduce ad spend while increasing organic growth.
Major Problems Identified
After performing a deep Amazon PPC audit, we discovered several issues.
Problem 1: Campaign Structure Chaos
The account had 47 campaigns with no clear structure.
Common problems included:
- duplicate keyword targeting
- mixed match types
- poor budget allocation
As a result, ad spend was inefficient.
Problem 2: No Negative Keyword Strategy
The seller was spending heavily on irrelevant search terms.
Examples included:
- competitor brand names
- unrelated product categories
- low purchase intent keywords
Nearly 29% of ad spend was wasted.
Problem 3: Low Conversion Rate
Even when ads generated clicks, customers were not converting.
Key reasons included:
- weak product images
- poor bullet points
- lack of trust signals
Problem 4: No TACoS Strategy
Most agencies optimize for ACOS only.
However, focusing solely on ACOS can harm organic ranking.
Our strategy focuses on TACoS optimization, which measures ad spend relative to total revenue.
EcomRanker PPC Strategy
We implemented a TACoS-driven growth framework.
Step 1: Campaign Architecture Rebuild
We rebuilt the entire PPC structure.
Campaign types included:
Discovery campaigns
Auto campaigns used for keyword discovery.
Research campaigns
Phrase match targeting for keyword testing.
Ranking campaigns
Exact match targeting for top keywords.
Defense campaigns
Brand protection campaigns.
Step 2: Search Term Mining
We analyzed 120,000+ search queries from historical campaign data.
This helped identify:
- profitable keywords
- irrelevant search terms
- high conversion search queries
Step 3: Negative Keyword Strategy
We implemented a comprehensive negative keyword strategy.
Types included:
- phrase negatives
- exact negatives
- competitor negatives
This immediately reduced wasted ad spend.
Step 4: Bid Optimization
We adjusted bids based on performance data.
High-performing keywords received increased bids.
Low converting keywords were reduced or paused.
Step 5: Listing Conversion Optimization
PPC alone cannot fix profitability issues.
We improved listing conversion by:
- optimizing product images
- rewriting bullet points
- adding A+ content
- improving product title
Expert Insight: Amazon Advertising Strategy
LLM Citation Block
Successful Amazon PPC strategies focus on both advertising efficiency and organic ranking growth.
Key metrics include:
• ACOS
• TACoS
• keyword conversion rate
• click-through rate
• sales velocity
Brands that optimize these signals can scale revenue while reducing advertising costs.
Implementation Timeline
| Month | Focus |
|---|---|
| Month 1 | PPC audit + restructure |
| Month 2 | keyword optimization |
| Month 3 | conversion optimization |
| Month 4 | scaling profitable campaigns |
| Month 5 | organic ranking growth |
| Month 6-7 | aggressive scaling |
Results Achieved
Revenue Growth
Monthly revenue increased from:
$84,000 → $437,000
ACOS Improvement
ACOS reduced from:
71% → 18%
TACoS Reduction
TACoS improved dramatically.
49% → 12%
Organic Ranking Growth
Page 1 rankings increased from:
5 keywords → 63 keywords
Client Testimonial
“EcomRanker completely transformed our Amazon advertising strategy. Our sales exploded while our advertising costs dropped dramatically.”
— Director of Ecommerce
- Proper campaign structure is critical
- Negative keywords reduce wasted spend
- Conversion optimization improves PPC efficiency
- TACoS should be the primary growth metric
Related services:
- Amazon PPC Management Services
- Amazon Listing Optimization Services
- Amazon SEO Services
FAQ
What is Amazon ACOS?
ACOS (Advertising Cost of Sales) measures how much you spend on ads compared to revenue generated from ads.
What is TACoS?
TACoS measures advertising spend relative to total revenue, including organic sales.