Amazon Expands Rufus AI Shopping Assistant With Price Tracking, Auto-Buy, and Deal Discovery Features
Amazon has introduced new capabilities for its AI shopping assistant Rufus, adding features that allow customers to track price history, discover personalized deals, set price alerts, and automatically purchase items when they hit a target price. The latest updates are part of Amazon’s continued expansion of Rufus, its AI-powered shopping assistant designed to help customers […]
Amazon Launches AI-Powered Creative Agent to Automate Ad Creation for Businesses
Amazon has introduced a new AI advertising assistant called Creative Agent, designed to help businesses create complete advertising campaigns from start to finish with minimal manual effort as the company expands its push into AI-powered advertising automation. Launched within Amazon’s Creative Studio platform, the new tool aims to simplify and automate the entire advertising workflow […]
Amazon Seller & Vendor News 2026: Latest Marketplace Updates for UK & USA Sellers
Amazon Launches New AI Tools, Ad Automation, Attribution Updates, and Seller Platform Enhancements as Marketplace Competition Intensifies in 2026 Amazon has rolled out a major series of updates across Seller Central, Vendor Central, and Amazon Advertising in 2026, signaling one of the most transformative periods for marketplace sellers in recent years. With artificial intelligence now […]