Amazon Launches Interactive AI Shopping Feature “Join the Chat” in Hear the Highlights
Amazon has introduced a new interactive shopping feature called “Join the Chat,” expanding its AI-powered Hear the Highlights experience and signaling a major shift toward conversational commerce. The new feature enables customers to ask questions in real time while listening to AI-generated audio summaries of products. By combining voice interaction, generative AI, and contextual understanding, […]
Amazon Uses X-Ray Scanning and Machine Learning to Improve Return Inspections
Amazon is increasingly using X-ray scanning technology and machine-learning systems within its fulfilment network to enhance how returned products are inspected and classified, according to recent reports and company disclosures. The development reflects Amazon’s broader effort to improve return accuracy, product safety, and inventory quality across its logistics operations. What Amazon Has Confirmed Amazon has […]
Amazon Delays Advertising Payment Changes to August 1, 2026 Following Advertiser Feedback
April 2026 — Amazon has postponed a planned overhaul of its advertising payment system, extending the deadline from April 15 to August 1, 2026, following advertiser feedback and broader industry response. The update, confirmed by Amazon Ads, gives a subset of advertisers additional time to prepare for a transition away from credit card billing toward […]
Amazon Expands Seller Wallet to Europe, Enabling EUR Fund Management Across Seven Marketplaces
Amazon has expanded its Seller Wallet service to Europe, introducing support for EUR-denominated stores across seven marketplaces. The move extends the financial management tool, first launched for the US store in 2022, to sellers operating across key European regions. The feature is now available within Seller Central and enables sellers to hold, manage, and transfer […]
California claims Amazon pressured sellers to boost prices on their sites
California has intensified its antitrust case against Amazon, alleging that the e-commerce giant used its market power to influence product pricing beyond its own platform. The claims, supported by newly unsealed court evidence, suggest Amazon may have pressured brands and third-party sellers to raise prices on competing websites in order to avoid being undercut. Amazon, […]
Amazon Launches Seller Assistant: A Game-Changer for Seller Central Performance Insights
Amazon Redefines Seller Intelligence In one of the most significant updates to Seller Central in recent years, Amazon has introduced a powerful new feature known as Seller Assistant — an AI-driven performance intelligence system designed to fundamentally change how sellers understand and optimize their business on the platform. For years, Amazon sellers have operated in […]
Inside the AI Systems Amazon Uses to Protect Every Part of Your Shopping Experience
Ecom Ranker News Amazon has unveiled new insights into the powerful AI systems it uses to protect customers, brands, and sellers across its global marketplace. As online shopping grows more complex, the company is shifting from traditional reactive security to predictive, AI-driven protection that can detect and stop threats before they reach users. At Ecom […]
Amazon Expands Rufus AI Shopping Assistant With Price Tracking, Auto-Buy, and Deal Discovery Features
Amazon has introduced new capabilities for its AI shopping assistant Rufus, adding features that allow customers to track price history, discover personalized deals, set price alerts, and automatically purchase items when they hit a target price. The latest updates are part of Amazon’s continued expansion of Rufus, its AI-powered shopping assistant designed to help customers […]
Amazon Launches AI-Powered Creative Agent to Automate Ad Creation for Businesses
Amazon has introduced a new AI advertising assistant called Creative Agent, designed to help businesses create complete advertising campaigns from start to finish with minimal manual effort as the company expands its push into AI-powered advertising automation. Launched within Amazon’s Creative Studio platform, the new tool aims to simplify and automate the entire advertising workflow […]
Amazon Seller & Vendor News 2026: Latest Marketplace Updates for UK & USA Sellers
Amazon Launches New AI Tools, Ad Automation, Attribution Updates, and Seller Platform Enhancements as Marketplace Competition Intensifies in 2026 Amazon has rolled out a major series of updates across Seller Central, Vendor Central, and Amazon Advertising in 2026, signaling one of the most transformative periods for marketplace sellers in recent years. With artificial intelligence now […]