Amazon PPC Agency UK Case Study
If you are searching for:
- Amazon PPC agency UK
- Amazon SEO services UK
- Amazon account management services
- Reduce ACOS Amazon
- Increase Amazon organic sales
- Amazon Sponsored Ads management
This case study demonstrates exactly how we delivered measurable, profitable growth.
📊The Starting Point
When we took over this UK Amazon seller account from a well-known Amazon agency, the business was generating:
- £36,000 per year
- Weak organic rankings
- Poor keyword indexing
- High ad spend wastage
- No negative keyword discipline
- No brand defence campaigns
The account lacked structure, scalability, and data-backed optimisation.
🔎Amazon SEO Optimisation Strategy (Organic Growth Engine)
(Insert the provided performance image here)
Image Alt Text for SEO:
Amazon PPC results showing £99,384 ad sales with 12.64% ACOS and £12,561 ad spend
Advanced Keyword Strategy
- 100+ high-intent commercial keywords indexed
- Reverse ASIN competitor analysis
- Long-tail buyer-intent targeting
- Backend keyword optimisation
- 100% attribute completion
Listing Conversion Optimisation
- SEO-optimised titles
- Keyword-rich bullet points
- Informative descriptions
- Embedded buyer FAQs
- CTR-optimised main image
Result:
Organic sales increased to 70% of total revenue.
🎯Amazon PPC Management Strategy (Structured & Scalable)
Phase 1: Automatic Campaign Data Harvesting
- Structured auto campaigns
- Aggressive negative keyword filtering
- Negative ASIN blocking
- Search term isolation
Phase 2: Manual Campaign Architecture
- Exact match (profit focus)
- Phrase match (scale focus)
- Broad controlled testing
- Product targeting
- Category targeting
Phase 3: Brand Defence & Sponsored Display
- Sponsored Display ads
- Competitor ASIN conquesting
- Sponsored Brands
- Amazon Video Ads
🚫The Game-Changer: Negative Keyword Domination
The biggest profit driver was systematic negative targeting:
- Daily search term audits
- Waste elimination
- Placement optimisation
- Reduced leakage
- Lower TACOS
This significantly improved ad efficiency.
📈Results Achieved
Revenue Growth
- From £36,000 per year
- To £231,000 per year
- 25% month-on-month growth
- ~£19,000 average monthly revenue
Advertising Metrics
- Total Ad Sales: £99,384
- Ad Spend: £12,561
- Average ACOS: 12.64%
- Organic Revenue: 70%
- PPC Revenue: 30%
⏳ 60 Hours Per Month Dedicated Amazon Management
This included:
- Weekly PPC optimisation
- Continuous keyword harvesting
- Bid & placement optimisation
- Conversion rate optimisation
- Creative testing
- Competitor tracking
This was structured Amazon growth engineering — not basic ad management.
👩💼Why Work With Us?
Led by Ex-Amazonian Shweta Bharihoke, with 10+ years of Amazon performance expertise including:
- Amazon Ads strategy
- Premium A+ content optimisation
- PPC performance management
- UK & EU marketplace scaling
- Structured Amazon growth systems
We don’t just “run ads.”
We build scalable Amazon revenue engines.
💬Frequently Asked Questions (FAQ for Ranking)
How long does it take to see Amazon PPC results?
Initial data harvesting takes 4–6 weeks. Scalable profitable growth typically begins from month 3–4.
What is a good ACOS for Amazon UK sellers?
A healthy ACOS depends on margins, but 12–20% is considered strong for scalable profitability.
Can Amazon SEO increase organic sales?
Yes. Optimised listings improve indexing, ranking, and conversion rates, directly increasing organic revenue.
Do I need both SEO and PPC?
Yes. PPC drives initial velocity. SEO sustains long-term organic growth.
How much should I spend on Amazon ads?
It depends on goals, margins, and competition. Structured scaling is more important than budget size.
Ready to Scale Your Amazon Sales?
Whether you’re doing £3K per month or £50K per month — structured optimisation makes the difference.