The Impact of Amazon Rufus on Listing Ranking (2026 Guide for Brands)
Amazon SEO has changed.And Rufus is the next big thing shaping how products get discovered. If you’re still optimising only for traditional keyword search, you’re already behind. Amazon’s AI-powered shopping assistant — Rufus — is transforming how shoppers discover products, how listings are ranked, and how brands must optimise for visibility across Amazon UK, USA, […]